Marketing agency
Niching, packaging services, case studies and winning retainers.
Plan my marketing agencyFree. About 3 minutes. No account needed.
Starting a marketing agency is easy. Being taken seriously is not. Prospects judge you by your own marketing before they read a word of your pitch, and a generalist agency with no case studies is indistinguishable from every other one.
What matters most when you start a marketing agency
- Niche and you win faster. “Marketing for independent gyms” gets a meeting. “Full-service digital marketing” gets ignored.
- You are your first case study. A slow website and an empty feed undermine every claim you make.
- Package your services. Clients cannot buy “it depends”. Three named packages with starting prices remove the hardest part of the sale.
- Scope creep kills margins. The contract is where you prevent it, not the awkward conversation in month three.
- Retainers are the whole game. Project work pays this month. Retainers build a business worth something.
Answer a few questions and QuiqStart will build a plan around your services, your niche and how you want to charge.